I finally found the web page that covers what the prize package I won through the Design Exchange.
One Contest Prize will be awarded consisting of one pair of “positive air” direct round trip economy class tickets with departure from Toronto courtesy of Air Canada to Tel Aviv, plus 7 nights deluxe accommodations comprised of four (4) nights at the Carlton Hotel in Tel Aviv and three (3) nights at the Inbal Hotel in Jerusalem courtesy of Peerless Travel & Cruises in collaboration with the Israel Government Tourist Office-Canada. The approximate retail value of the prize is $8,500 CAD.
I searched for a random weekday in August on the hotel websites, and the Carlton Tel Aviv‘s prices START at $332 US. Inbal Hotel comes up at $355 US to start. I’ve stayed in pricey hotels in the US before, but nothing compared to this.
Poking around TravelWiki and learning to haggle for the markets…