• Ethical Bribes? Social Media for Fund Raising

    by  • 3/10/2009 • life • 0 Comments

    I’m a fan of the donorschoose.org method of directed, project based funding for schools and classrooms. While it began out of desperation and as a result of underfunding in the school system, it’s become a great way to help fight for more real science in classrooms.


    Tim Ferriss, author of The Four Hour Work Week has decided he’d like to raise about $150,000 through Twitter, and you barely have to do anything.

    Here’s how the Tweet to Beat campaign works:


    1) For every new Twitter follower in the next two weeks, I will donate $1 to DonorsChoose.org, and an anonymous supporter will match $2, for a total of $3 to U.S. public school classrooms per follower. For now, the matching limit is tentatively capped at 50,000 new followers, though I’m open to increasing it later. 50,000 new followers would mean $150,000 to U.S. public school education, and I hope to double or triple this total with a few twists.


    The goal is directly helping 25,000 U.S. public school students in low-income and high-need areas in two weeks. This timeline is half the time dedicated to LitLiberation. My current follower count is, at the time of this writing, 22,782, so we’ll round down and begin the count at 22,500.


    2) There is a simultaneous competition for those who would like to spread the word. Just do the best you can (Facebook, blog, e-mail friends, FriendFeed, add to your e-mail signature, tell local media, etc.) and detail what you did in the comments here. Tell your friends who are teachers and encourage them to do the same. Bonus points go to people who act sooner vs. later. Deadline for comments is March 23rd at 5pm PT.

    Plus, what the heck, you could even win a laptop for your effort in helping spread the word.


    The man to stalk: @tferris

    His blog entry on it: The Tweet To Beat


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